About Us

Welcome to the Teca Tu Website!!  We are celebrating our 26th year!!

Pamper your dogs and cats at this plush Santa Fe Pet Emporium/Website where you’ll find dazzling pet apparel, fabulous neckwear, cozy beds, joyous toys, travel accessories, gourmet dog and cat food and tasty, fresh-baked deli treats. The original owner began the store by designing and making vests and coats for dogs out of her home. The business grew from there and now the vests and coats have become our signature item.

Teca Tu Awards:

JULY 2022:

••Teca Tu has been chosen as one of 2022 America’s Coolest Pet Businesses by PETS+The Better Business Magazine for American Pet Pros.  In total, 16 businesses earned the America’s Coolest title this year. The contest highlights top independent pet stores and service providers in the U.S.  

March 2021:

••Teca Tu was awarded the ABQ Journal North's Readers' Choice "Best Pet Store".

July 2019:

••Teca Tu was awarded the Retailer of the Year "Independent Thinker" award by the Pet Product News Association at the Super Zoo Trade Show in Las Vegas, NM.

March 2018:

••We were incredibly honored to receive the GLOBAL PET EXPO'S 2018 RETAILER EXCELLENCE AWARD FOR BEST SINGLE-STORE RETAILER.  The picture below is of Teca Tu's owner, Laurie Wilson accepting the award. 


••We were also honored to receive  "#1 Pet Store in New Mexico by "Best Things New Mexico American towns Media"

In 2017, 2018, 2019, 2020, 2021, 2022 and 2023 Teca Tu won the Santa Fe Reporter's “Best of Santa Fe” Top Pet Boutique as well as winning the "Top Three Pet Boutiques" every year since 2004, and was the 2008 “Featured Boutique” in Pet Product News International as well as having received their Outstanding Adoption Award for 2010.

We will humbly and diligently try to live up to these great honors...

Teca Tu has been serving Santa Fe’s and the world’s dogs, cats, and their humans since 1995. With a combined pet industry knowledge and experience of over 40 years, it is Laurie, Joanne, Mira, Canace, Joereyn and Sully's goal to provide the best customer service possible, while enjoying each opportunity to meet customers, their special pets, and help them with their pet needs. We are committed and passionate about working with New Mexican animal charities and see this work as our highest purpose.  Food and pet items donated by us and our wonderful customers go to the New Mexico Homeless Project, the Santa Fe Animal Shelter & Humane Society, Santa Fe Small Animal Rescue, the Espanola Valley Shelter and other rescue agencies.



And now a word about our namesake, Teca Tu. Teca Tu was a stray picked up on the side of the road near a town called Tecolote in New Mexico by the founder of the store, Diane Burchard. Teca Tu was a mutt and she was the queen of the store for years before she passed away. In memory of Teca Tu and dogs like her–fiercely loyal and survivors–we’ve kept her name on the door.

And that is what we want our store to be, both the brick and mortar one and the website: A high energy, fun and animal loving place where all of us who are fiercely loyal to our pets are welcome.

Thank you all for loving your pets!

Mira, Joanne and Laurie 



Tank, Nellie and Laurie



Joanne and Jasper


Maisie and Tank


Sullivan Wilson and Tank



Canace with Clemmie


With big woofs and meows to all;

Laurie, Joanne, Mira, Canace, Joeryn, & Sully



 Big sloppy dog kisses and human hugs go out to:

  • Joey “Giuseppe” Wilson, Web-Master Extraordinaire for all his most generous help with our website!
  • Caitlin Elizabeth Photography